Apart from the obvious benefits of getting more people onto your business’s website, SEO is crucial to the continued growth of your business for a variety of reasons. It’s estimated that 93% of website traffic comes from search engines. If you’re not highly ranked, you’re missing out on a lot of quality website traffic.
SEO Generates Quality Traffic
When your website is SEO optimized, the traffic that visits your site is guaranteed to be quality traffic. People are searching for specific goods or services with the intention of making a purchase. With our help, your website will be seen by those people.
The visitors that come from search engines are more likely to convert for you for the simple reason that they set out looking for a specific product or business need. You’re not advertising to people who have no interest in what you are selling, and you won’t waste money doing so. The average click-through rate for the first result on a Google search is almost 20%.
SEO Decreases Your Customer Acquisition Costs
While the initial investment may seem off-putting, we have the data to prove to you that optimizing your website for search is a profitable endeavor. Money spent with Explade LLC will be returned in full many times over by getting your business more visibility and search engine traffic. Leads from search engines have a 14.6% conversion rate, while outbound leads from other marketing strategies come in at just 1.7%.
SEO Increases Profits
Using both organic and paid SEO together results in an average of 25% more website visits and a 27% increase in profits. While this is impressive, these are just two of the SEO strategies at our disposal. Our clients experience increases in overall profits that keep them coming back and working with us. You may even be reading this because you were referred by a friend who was happy with our work!
SEO Builds Trust and Credibility
Being ranked on the first page of Google build trust with customers. It shows that your site is optimized for use, and contains the relevant content that the potential customer is searching for. Users trust websites that appear highly ranked on Google because Google does a good job of filtering their results and sending irrelevant or poorly designed websites to the back of the results.
Websites that rank highly on Google don’t just have keywords stuffed into them. In fact, trying to achieve SEO through this strategy alone can actually hurt your rankings. Google’s algorithm takes page loading times into consideration, along with user behavior, the credibility of information, and expertise of sources/links. A website that appears on the first page of Google will offer a good user experience and lets the customer know it’s worth visiting.