Content Marketing
Grow With Great Content
Expert Webcopy Writing and Digital Content Creation to Elevate Your Business's Online Presence
Your website is where your business meets the world. At Explade, we ensure it conveys the right message in the clearest manner. Our team excels in crafting web copy – the words on your website – that’s straightforward for your customers to grasp and memorable. We go beyond your website; we’re also adept at writing impactful blog articles, generating engaging social media posts, and offering comprehensive graphic design services for web and social media. Our mission is to ensure your business’s distinct presence online, wherever your customers may encounter you.
We start with your website because that’s the most important. We’ll make sure the words there tell your story and show off what you do best. Then, we’ll help you keep your blog fresh, your social media lively, and your online information clear and interesting. Whether you’re selling products or offering services, we’ve got the words to help your business grow.
- Strategic Content Planning: Tailored strategy to align with your goals.
- Diverse Content Creation: From webcopy to blogs, social media, and more.
- SEO-Optimized Writing: Content crafted to improve your search engine ranking.
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20
Digital Marketing Experts
600+
Websites Built
10,000+
Keywords Ranked
Innovative Marketing Through Content
Our Content Marketing Services
Website Content
We specialize in developing website content that communicates your business’s services clearly and effectively. Our content not only informs visitors but also prompts them to take actionable steps, enhancing lead generation and customer acquisition.
Blog Writing
Our blog writing service delivers industry-relevant, informative content, positioning your business as a knowledgeable authority. Regular, keyword-optimized blog posts drive SEO performance and keep your audience engaged.
SEO Content Writing
We focus on producing SEO-driven content that ranks highly on search engines, driving organic traffic to your business website. Our strategic approach ensures that content is not just found, but also engages and converts.
Social Media Content
Our team writes social media content designed to elevate your business’s online presence, foster engagement, and build a community around your products or services.
Graphic Design
Our services include creating visually appealing website elements and social media graphics that are both professional and budget-friendly, enhancing online engagement and brand recognition.
Strategy and Planning
Effective content strategy and planning are crucial for any business’s online success. We craft a tailored content roadmap that supports your business goals, ensuring a steady stream of relevant and compelling content.
Let's Grow Your Business
Our Clients Get Results
Naperville Plumber Gets 70+ New SEO Leads Every Month
350%
Increase In Organic Traffic
70+
Keywords On 1st Page
Facing low organic traffic and subpar Google rankings, a Naperville, Illinois plumbing company sought our SEO expertise. Within an 11-month period, our comprehensive approach—encompassing keyword research, website optimization, and SEO-friendly content creation—yielded remarkable results. The company not only landed on Google’s first page for over 70 keywords but also experienced a 350% increase in organic traffic, translating into more than 70 new leads each month.
Chicago Painting Business 50+ Keywords Ranked On First Page
200%
Increase In Organic Traffic
50+
Keywords On 1st Page
A Chicago painting company faced low online visibility. Our targeted 9-month SEO campaign, focusing on local Chicago keywords and improved user experience, dramatically increased their web presence. The result was a 200% boost in organic traffic, first-page ranking for 50 local search terms, and a 80% increase in customer inquiries, significantly enhancing their market position in the competitive Chicago area.
Tempe HVAC Contractor 60% Increase In Service Bookings
150%
Increase In Organic Traffic
30+
Keywords On 1st Page
An HVAC contractor in Tempe struggled with online visibility amid a competitive market. Our 8-month targeted SEO campaign focused on optimizing for local Tempe-specific keywords and improving their website’s user experience. The efforts paid off with a 150% increase in organic traffic and top rankings for 30 local search terms, leading to a 60% surge in service bookings, significantly boosting their market presence in Tempe.
Content That Converts
Our Content Writing Process
Creating impactful content begins with a solid foundation of research and strategic planning. This initial step is crucial for understanding your audience, industry, and the specific goals you aim to achieve through your content.
Audience Analysis:
- Identify your target audience demographics, preferences, and online behavior.
- Understand their pain points, interests, and what they value in content.
Industry Research:
- Keep up with industry trends, news, and competitors’ content strategies.
- Analyze what content works well in your industry and identify gaps you can fill.
Topic Generation:
- Based on your audience and industry research, brainstorm relevant and engaging topics.
- Consider using tools like Google Trends or social media insights for topic ideas.
Content Objectives Setting:
- Define clear objectives for your content, such as brand awareness, lead generation, or customer education.
- Align these objectives with your overall business goals.
Keyword Research:
- Conduct keyword research to find terms and phrases your audience uses in search engines.
- Use these keywords to guide your content creation, ensuring it’s discoverable online.
Content Type Selection:
- Decide on the types of content that will best convey your message (e.g., blog posts, infographics, videos).
- Consider the formats that resonate most with your audience.
Editorial Calendar Creation:
- Develop an editorial calendar to organize and schedule your content.
- Plan your content in advance to maintain a consistent publishing schedule.
This comprehensive approach to research and strategy development lays the groundwork for creating content that resonates with your audience and achieves your business objectives. It ensures that every piece of content is purposeful, relevant, and poised for success.
Step 2 of the content writing process, focusing on creation and quality assurance, is a critical phase. It ensures that the content is not only engaging and relevant but also maintains high standards of quality and originality.
Content Creation Process:
- Topic Selection: Choose topics that are relevant and interesting to your target audience, keeping in mind current trends and industry insights.
- Drafting Content: Begin with a structured outline for each piece of content. This includes defining the main points, subheadings, and the overall flow of the article.
- Writing: Create content that is informative, engaging, and reader-friendly. Use a tone and language that aligns with your brand voice and audience preferences.
- Incorporating Keywords: Integrate relevant keywords naturally into the content to support SEO without compromising the readability.
- Originality Check: Ensure all content is unique. Use plagiarism checkers to verify originality and avoid duplication.
- Fact-checking: Verify all information, statistics, and data included in the content to maintain accuracy and credibility.
- Incorporating Visuals: Where applicable, add relevant images, graphics, or videos to enhance the content and engage visual learners.
Review and Quality Assurance:
- Editing and Proofreading: Thoroughly edit the content for grammar, punctuation, and stylistic consistency. Proofreading is essential to eliminate errors and polish the final piece.
- Feedback Incorporation: If applicable, incorporate feedback from peers or supervisors to refine the content further.
The creation and quality assurance stage is where your content begins to take shape, embodying the essence of your brand and message. This step is pivotal in ensuring that the content not only captures the audience’s attention but also sustains their engagement, ultimately contributing to your business’s content marketing success.
Optimizing and reviewing content is the final yet crucial step in the content creation process, ensuring that the content not only appeals to the audience but also performs well in terms of search engine rankings.
SEO Integration:
- Research and integrate relevant keywords naturally into the content.
- Optimize meta titles, descriptions, and header tags for better search engine visibility.
- Ensure URL structures are clean and keyword-focused.
- Use alt text for images to improve SEO.
Content Structure and Readability:
- Organize content with clear headings and subheadings for easy navigation.
- Ensure paragraphs are concise and use bullet points or lists to break up text.
- Maintain a consistent tone and style that aligns with your brand voice.
Quality Assurance:
- Perform a thorough grammar and spelling check.
- Ensure all facts and data are accurate and up-to-date.
- Check for plagiarism to ensure originality.
User Experience and Engagement:
- Ensure content is engaging, informative, and provides value to the reader.
- Include call-to-action (CTA) elements to guide user interaction.
- Ensure mobile responsiveness and fast loading times.
Feedback and Iteration:
- Gather feedback from team members or test audiences.
- Make necessary revisions based on the feedback received.
Performance Tracking:
- Set up tools to track the performance of the content.
- Monitor metrics like page views, time on page, and conversion rates.
This step is about refining the content to perfection. It involves a careful blend of SEO practices, ensuring readability and engagement, and a final review to guarantee the content meets high-quality standards. By diligently following this process, the content is not just written but sculpted to achieve its maximum potential, both in terms of audience appeal and search engine performance.
Understanding Content Marketing
Frequently Asked Questions
What is content marketing and how can it help my business?
Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It helps establish your brand as a thought leader, improves SEO, and drives customer engagement and loyalty.
How do you ensure the content is original and not plagiarized?
We use advanced plagiarism-checking tools and practices to ensure every piece of content is original. Our writers craft content from scratch, using unique perspectives and voices tailored to your brand.
Can you create content for my specific industry?
Yes, our team has diverse expertise and can create content for various industries. We conduct in-depth research to understand industry-specific trends and jargon, ensuring the content is accurate and relevant.
How do you integrate SEO into content writing?
We incorporate SEO by researching and using relevant keywords, optimizing meta tags, and ensuring a clear, reader-friendly structure. Our content is designed to rank higher in search engines, driving more organic traffic to your site.
How often should we update our website's content?
The frequency depends on your business goals and industry dynamics. Regular updates are crucial for SEO and engaging your audience. We recommend at least monthly updates for blogs and quarterly reviews for other website content.
Do you provide content strategy and planning services?
Yes, we offer comprehensive content strategy and planning services. This includes audience analysis, content calendaring, topic generation, and performance tracking to align content with your marketing objectives.
What types of content do you specialize in?
We specialize in various content types, including website content, blog posts, social media content, SEO articles, and graphic design. Our team can adapt to different styles and formats as per your needs.
How do you measure the success of your content?
Success is measured through engagement metrics, website traffic, conversion rates, and SEO performance. We use analytics tools to track these metrics and continually adjust strategies for optimal results.
Can you handle content for all my digital platforms?
Absolutely. We can create and manage content across various digital platforms, ensuring a consistent and coherent brand voice and message throughout.
What is your process for content revisions and approvals?
We have a structured revision process that includes initial drafts, client feedback, and final edits. We work closely with you to ensure the content aligns with your expectations and brand voice.
Transform Your Online Presence with Engaging Content!
Connect with us to create compelling content that defines your brand and attracts your target audience.