Pay-Per-Click (PPC)

Turning Clicks Into Customers

Drive More Traffic, Generate Leads, and Increase Calls with Our Specialized PPC Services for Small Businesses

Pay-Per-Click (PPC) advertising is a powerful tool to get your business in front of the right people at the right time. At Explade, we simplify PPC for local small businesses, making it easy to understand and even easier to see results. Our approach starts with finding the best keywords for your business – those terms that your customers are using to search online. Then, we craft compelling ads that speak directly to your audience’s needs and interests.

But we don’t just stop at creating ads. We optimize every part of your campaign, from the landing pages that visitors see after clicking your ads to the detailed strategies that guide your campaigns. Our focus is on making sure every click has the potential to turn into a customer. We also use advanced features like ad extensions to make your ads stand out and track how well your ads are doing, so you know your investment is paying off.

Ready to boost your business with effective PPC advertising? Let’s connect and start turning clicks into customers today!

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Our Pay-Per-Click (PPC) Services

Keyword Research

Essential to any PPC campaign, we conduct thorough keyword research to identify the terms that your target audience is searching for, ensuring your ads appear for relevant queries and drive high-quality traffic.

Competitor Analysis

Keeping an eye on the competition, we analyze their strategies to identify opportunities for your campaigns to stand out in the market, adapting tactics to stay ahead.

Landing Page Optimization

Your landing pages are where clicks convert to customers. We optimize these pages for clarity, speed, and conversion, aligning them with your ad campaigns to improve user experience and conversion rates.

Strategy and Planning

Strategic planning is at the heart of successful PPC. We develop a customized strategy for your campaigns, defining objectives, targeting, and tactics to achieve your marketing goals efficiently.

Ad Copywriting

We craft compelling ad copy that captures attention and encourages clicks. Our copy is designed to resonate with your audience, clearly communicate your value proposition, and inspire action.

Ad Extensions Utilization

Ad extensions expand your ad with additional information, increasing its visibility and effectiveness. We skillfully use these features to enhance your ads, providing more pathways for users to engage.

Conversion Tracking

Understanding what happens after a user clicks on your ads is vital. We implement conversion tracking to monitor the actions users take, giving us insights to continuously refine and improve your campaigns.


We harness the power of retargeting to re-engage users who have interacted with your site. By displaying relevant ads to past visitors, we increase the likelihood of conversion.

Seasonal Campaigns

Capitalizing on seasonal trends, we create targeted campaigns that tap into the changing interests and needs of your audience throughout the year, driving timely engagement and sales.

Ad Variation Testing

Through continuous A/B testing of ad variations, we determine the most effective elements of your ads, from messaging to imagery, and optimize accordingly for better performance.

Performance Analysis

We dive deep into your campaign data to analyze performance, uncover insights, and make data-driven decisions that enhance your ROI and ensure your campaigns are on track to meet objectives.

Regular Reporting

Transparency is key in PPC management. We provide regular, detailed reports on your campaign’s performance, including metrics that matter to you, ensuring you’re informed and in control.

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Streamlining Pay-Per-Click (PPC) Success

Our PPC Process

Effective PPC campaigns start with a solid foundation – a well-thought-out strategy. This initial step is crucial for aligning your pay-per-click efforts with your business objectives and target audience. It involves in-depth research and planning to ensure that every dollar spent contributes to your overall marketing goals.

Keyword Research:

  • Identify relevant keywords that your target audience uses in search queries.
  • Utilize tools like Google Keyword Planner for insights on search volume and competition.
  • Focus on both broad and specific keywords, including long-tail phrases for targeted reach.

Campaign Strategy and Planning:

  • Define clear objectives for your campaign, such as increasing website traffic, generating leads, or boosting sales.
  • Analyze competitor strategies to identify opportunities and gaps in your market.
  • Plan for seasonal trends and industry-specific peaks to capitalize on timely opportunities.

Ad Extensions and Feature Utilization:

  • Incorporate ad extensions like site links, callouts, and structured snippets to provide additional information and increase ad real estate.
  • Use features like location targeting and ad scheduling to reach the right audience at the right time.
  • Explore advanced options like audience targeting and dynamic ad features for personalized advertising.

The first step in your PPC journey sets the stage for success. By conducting thorough keyword research, strategizing effectively, and leveraging ad extensions and features, you build a solid foundation for your campaigns. This step ensures that your PPC efforts are not only aligned with your business goals but are also primed to capture the attention of your ideal customers in a crowded digital landscape. Remember, a well-planned strategy is key to maximizing the impact and ROI of your PPC campaigns.


Creating and optimizing ads is a vital part of any successful PPC campaign. This step focuses on developing compelling ad content and ensuring that landing pages are primed for maximum conversion rates. Here’s a detailed breakdown:

Ad Copywriting:

  • Craft ad texts that resonate with your target audience, highlighting unique selling points and call-to-actions.
  • Use persuasive language that aligns with your brand voice, yet is tailored to the platform and audience.
  • Test different headlines and descriptions to see what works best.

Landing Page Optimization:

  • Design landing pages that are congruent with your ad’s message and goal.
  • Focus on a clear, concise layout with strong calls-to-action.
  • Optimize for speed and mobile usage, ensuring fast load times and responsive design.
  • Include trust signals like testimonials, guarantees, or security badges.

Ad Variation Testing:

  • Run A/B tests on various elements of your ads and landing pages, like images, headlines, or call-to-actions.
  • Analyze which versions perform better in terms of click-through and conversion rates.
  • Continuously refine your ads and landing pages based on test results.

This phase is all about fine-tuning. The key is to connect with your audience effectively while guiding them smoothly through the conversion process. Your ad copy needs to be engaging and persuasive, while your landing pages should be user-friendly and aligned with the ads that lead to them.

The creation and optimization of ads are not just about attracting clicks. It’s about creating a cohesive journey from the ad to the landing page, ensuring a seamless experience that leads to conversions. Regular testing and optimization are essential to keep your campaigns fresh and effective.


The final step in our PPC process is focused on meticulous analysis and ongoing refinement. This stage is crucial for understanding the impact of your campaigns and making data-driven decisions to optimize performance. Here, we delve into the details, ensuring that every aspect of your PPC efforts contributes to your business goals.

Conversion Tracking:

  • Implement advanced tracking tools to monitor user actions.
  • Analyze conversion data to understand what drives successful outcomes.
  • Adjust bidding strategies based on conversion performance.


  • Utilize visitor data to retarget ads to individuals who have previously interacted with your site.
  • Create personalized ad experiences to re-engage past visitors.
  • Optimize remarketing lists and tailor ads based on user behavior.

Performance Analysis:

  • Conduct deep dives into campaign metrics to gauge effectiveness.
  • Identify trends and patterns in click-through rates, conversion rates, and other key performance indicators.
  • Use insights to refine keyword choices and ad placements.

Competitor Analysis:

  • Regularly assess competitor strategies and performance.
  • Adapt your approach based on industry trends and competitor movements.
  • Stay ahead by innovating and optimizing beyond competitor tactics.

Regular Reporting:

  • Provide comprehensive reports detailing campaign performance.
  • Highlight successes and areas for improvement.
  • Ensure transparency and clarity in all reporting to facilitate informed decision-making.

Ad Variation Testing:

  • Experiment with different ad formats, headlines, and descriptions.
  • Use A/B testing to determine the most effective ad components.
  • Continuously evolve ad creatives based on test results.

This analytical and refinement phase is integral to the success of your PPC campaigns. By continually tracking, analyzing, and tweaking, we ensure that your campaigns are not only meeting but exceeding your objectives. This ongoing process of refinement guarantees that your PPC efforts are always aligned with the latest trends and best practices, driving optimal results for your business.


Understanding PPC Better

Frequently Asked Questions

PPC, or Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than earning them organically. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type they are targeting.
PPC is vital for small businesses as it allows them to compete with larger companies by targeting specific audiences with precision. It offers quick entry, measurable and trackable data, and a high level of control over your marketing budget and campaign settings.
Google Ads is a major platform for PPC advertising, allowing businesses to display ads on Google’s search engine results pages. By using Google Ads, you can reach a vast audience, target specific keywords related to your business, and control ad spend efficiently.
Absolutely. PPC can significantly enhance brand visibility by placing your ads in prominent positions on search engines and partner sites. This exposure can increase brand recognition, even if users don’t click on the ad immediately.
Keyword selection involves researching and identifying terms that your target audience uses when searching for products or services like yours. It includes analyzing search volume, competition, and relevance to your business offerings.
PPC is a paid strategy where you pay for each click on your ads, while SEO (Search Engine Optimization) focuses on improving organic search rankings. Both aim to increase visibility and traffic, but PPC offers faster results, while SEO is a longer-term strategy.

PPC campaign success is tracked using metrics like click-through rate (CTR), conversion rate, quality score, cost per conversion, and return on ad spend (ROAS). These metrics help in understanding the effectiveness of the campaign and guiding optimization efforts.

PPC can be beneficial for most businesses, regardless of size or industry. It’s particularly effective for businesses with specific products or services that people search for online.

Regular optimization is key. This could be daily, weekly, or monthly depending on the campaign’s scale and objectives. Continuous monitoring allows for timely adjustments to improve performance.

Landing page optimization is crucial in PPC as it impacts conversion rates. A well-optimized landing page should be relevant to the ad, have a clear call-to-action, load quickly, and provide a user-friendly experience to maximize the chances of conversion.

Maximize Success with Effective PPC Strategies!

Achieve your business goals faster with our tailored PPC services. Your path to digital success begins here.

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